Today we officially went ahead and registered the UpSpoken domain name. It means we have committed ourselves to operating a business with that name. This is a good first step. What is a domain name anyway?
Obviously UpSpoken is a unique name which hints at something but more likely someone who is confident in their ability to present an argument on a given topic. They are, in brief, outspoken. But, this is what we call UpSpoken. They speak up when they see a need to do so and are not quiet when it is time to speak up.
This has controversy written all over it but that isn’t our intention. This was, at least, our initial intention. However, over time we realised there was a need for a company to represent such talent. This is how the idea for UpSpoken was born.